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奧克斯空調“雙11”再奪冠 開啟售后、品質標準2.0

圖為奧克斯智能工廠一角

       剛剛結束的“雙11”,奧克斯空調再奪“全網空調品類第一”。整個“雙11”期間,其銷售額突破20億,同比增長87%;“雙11”當天,奧克斯僅2分58秒銷售額破億,是全網空調銷售破億最快的品牌;同時,奧克斯傾城柜機和黃金俠掛機雙雙成為全網銷量冠軍。

       技術助力產品升級

       奧克斯品質備受認可

       如今,“雙11”儼然成為“全球品牌奧運會”,而奧克斯從眾多競爭者中脫穎而出是企業持續發力品質和售后升級的結果。“品質經濟”時代下,面對新的消費環境,奧克斯空調著力提升產品品質,旗下集智能化和自動化于一體的智能工廠被稱作是中國空調行業的智能化標桿之一,而且每一臺空調出廠前要經過至少200道檢測工序以及超過6000小時惡劣環境的嚴苛考驗。正是依托著強大的智能工廠、高出行業的檢測標準,產品品質才更有保障。

       8月份,奧克斯再次榮獲“品質標桿”大獎,這是行業對于奧克斯品質的高度認可;10月底,奧克斯空調與中國極地研究中心再次續約,被授予“中國南北極考察選用產品”稱號,這也是對于奧克斯品質的高度信任。

       好品質有底氣

       優質售后再創行業佳話

       “品質經濟”時代,消費者不僅看重產品品質,也看重售后服務。9月份,奧克斯業內首推“使用60天無理由退貨”活動,退貨產生的全部費用由工廠承擔。正因有了可靠的品質作支撐,奧克斯才有底氣推出這一售后服務政策,其背后也是基于對產品品質的高度自信。

       奧克斯不斷踐行品質升級與售后變革,斥資建設智能工廠打造品質空調,同時還打破傳統售后服務機制。憑借穩定可靠的產品品質與顛覆傳統的售后服務,奧克斯最終也贏得了市場的豐厚回報:“雙11”期間,奧克斯空調屢創佳績,獲多項第一。

       在日益激烈的消費競爭環境下,產品品質和售后服務是決定成敗的關鍵因素。奧克斯通過技術研發創新與遠超行業的檢驗標準助力品質升級,首推“使用60天無理由退貨”政策將售后服務升級,品質與售后全面升級令奧克斯在眾多競爭者中脫穎而出。

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