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聯手SCC 打造激情賽車季 奧克斯上演京東超級品牌日賽場秀

       7月28日,奧克斯超跑紅競速趴暨8.1奧克斯京東超級品牌日發布會將在瑞得萬(北京)國際卡丁車場盛大啟幕。本次活動延續了“法拉利賽道日嘉年華”活動“速度與激情”、“腎上腺飆升”的顯性DNA,是奧克斯與京東聯合跨界打造的業內首創“賽車季”,為奧克斯與京東牽手合作的上增添了濃墨重彩的一筆。

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       其實,奧克斯與京東的合作淵源已久,從2010年至今已有8年合作歷程,而促成二者達成長久互惠合作關系的還要取決于奧克斯空調出眾的品質及創新能力。作為空調行業的領先品牌,堅持“品質是基石,創新是靈魂”的奧克斯空調,“技術”無疑是其占領空調市場的核心競爭力。就奧克斯空調本次活動將推出的新品奧克斯超跑空調而言,從概念的提出到落地生產,僅用了短短兩個月的時間,這得益于奧克斯深厚的技術沉淀,卓越的產品設計及研發創新能力。

       家電行業資深媒體人如是說:“奧克斯超跑空調的問世將再次為空調行業注入新的活力。從核心技術的打造,到高端定位的品牌調性,奧克斯跨界打造超跑空調,無疑是奧克斯多維度發力品牌升級的結果。”

       正是奧克斯空調對產品品質的堅持,對科技創新的執著,使其在空調行業保持著領先地位,同時也促進了其與電商巨頭京東的多次攜手合作。在2018年初,奧克斯更是以京東家電GSKA項目最高級別“七星品牌”的身份全方位深化與京東的戰略合作,并且確立了年銷售150億元的銷售目標。本次戰略合作的簽署,不只是京東對奧克斯空調銷量的預判,更是京東對奧克斯空調品質的認可。

       此次,從奧克斯空調牽手京東跨界SCC打造業內首創“賽車季”的合作模式中不難看出,京東和奧克斯空調的戰略合作是一個不斷‘升級’的歷程,伴隨著無數的突破創新。

       在本次8.1京東超級品牌日,奧克斯勢必再次通過一系列營銷和京東強大的賦能,創造不俗的銷售戰績,向年銷售150億元的銷售目標邁近一步。而奧克斯新品超跑空調的入市或將再次震動行業內外,引發行業對高端化、個性化產品新趨勢的關注。7月28日,期待奧克斯空調聯手京東跨界SCC打造熱血“賽車季”,期待奧克斯超跑空調驚艷亮相。

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