? 資訊動態-奧克斯集團官網 盈彩
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奧克斯的“互聯網”優勢有哪些?

  奧克斯智能工廠一角

  中國空調市場,隨著互聯網的崛起,格局逐漸有了變化。2017年,奧克斯就彎道超車,占據行業第三的位置;今年6·18奧克斯空調全面占據互聯網渠道的銷量榜首,從搶跑一躍成為領跑。

  奧克斯能取得如此成就絕非偶然,這與企業本身所具備的“互聯網”基因、品牌定位年輕消費群體息息相關。眾多空調品牌中,為何獨奧克斯可以率先擁有“互聯網”基因?

  首先,深耕年輕消費市場。蘇寧空調銷售大數據分析表明,空調購買主力用戶集中在中、青年群體,年輕化趨勢越發明顯,其中20至35歲人群占比增長至60%。作為互聯網的“原住民”,80、90后已然成為主力消費群體。

  近些年奧克斯一直強化在年輕消費群體的營銷戰略,從打造多部符合年輕消費群體的電影,到舉辦青春動感時尚的“AUXRUN”以及線下音樂節等活動。在剛剛落下帷幕的6.18全民購物節,奧克斯空調戰果豐碩,力壓群雄,成為互聯網平臺的“最大贏家”。其實,在成績背后,奧克斯不再是單純依賴規模與價格拉動增長的傳統制造企業,而是年輕化定位、多元跨界式營銷、圍繞用戶展開全產業鏈升級變革,持續帶動“品質、創新、效率”的內涵式增長。

  一系列豐碩成果的背后,是奧克斯基于對產品“品質、創新、效率”的聚焦深耕,對于互聯網的敏銳判斷、戰略布局和果敢部署。

  其次,品牌發源自“互聯網福地”。根植于擁有阿里巴巴、網易等一批優秀互聯網企業的浙江沃土,寧波又是新一輪改革開放最前沿地帶之一,奧克斯作為本土重點企業毅然肩負起“中國制造2025”標桿、互聯網轉型重擔。

  此外,奧克斯的“網批模式”,砍掉了中間商、消除差價,實現優化渠道環節,提高經銷商周轉,去除中間商的代理差價,從而提升了消費者權益,優質優價,將更實惠的好產品帶給消費者。

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盈彩

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