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技術創新 奧克斯實力沖刺618

       一年一度的京東618全球年中購物節即將來襲,在全民購物狂歡的日子里,這不僅是各大品牌回饋廣大消費者的大好時機,更是各大品牌大秀實力的絕佳舞臺。為了進一步搶占“618大促”高地,各大品牌一系列優惠全方位上陣,不僅從“量”上推出一系列超值產品,更從“質”上加碼技術背書,尋求新的突破。

       與往年備戰618不同,在空調行業進入調整期的2018年,技術創新成為了企業的核心競爭力。為了快速占領消費市場,各個企業都在不斷加大技術創新投入。在剛剛過去的4、5月份,奧克斯推出了“窈窕”、“淑女”以及概念發布的“法拉利俱樂部定制款空調”等一系列新品空調,不僅在外觀設計上滿足了消費者對家裝美學的追求,更在產品上向品質化、高端化邁進。

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(法拉利賽道日嘉年華上展示的奧克斯空調新品-窈窕掛機)

       奧克斯新品空調擁有第四代智能wifi、第二代自動水洗、TS快速冷熱、ECO節能和掛機、18分貝/柜機以及20分貝靜音“五大殺手锏”。這些技術無論是從健康功能,智能家電與物聯網創新,還是節能與人性化設計上,都是對傳統空調技術的突破與顛覆。

       值得關注的是,奧克斯新品空調均由代表“中國制造2025”先進水平的奧克斯新智能工廠生產制造,其智能生產環節的無人化程度在業內屈指可數。

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(圖為奧克斯智能工廠落成儀式)

       技術創新的背后,是奧克斯多維度打造的品牌升級計劃。面對日益激烈的產業環境,奧克斯空調從形象、技術和產品等多個維度出發,重新進行了品牌升級,不僅滿足了消費者對變頻高能效化、健康智能化、和藝術時尚化空調的需求,更加明確了其科技、智能、時尚和高端的品牌定位。

       我們看到,在智能實力的支撐下,奧克斯產品不僅實現了品質的提升,也有了更趨完美的飛躍。在消費升級的時代,以產品技術為導向的品牌才能更好應對變幻的空調市場,迎戰即將到來的618。相信,未來奧克斯在繼續順應市場趨勢的基礎上,持續發力布局線上線下渠道,以科技技術為“翼”,為消費者打造超高性價比的品質產品。

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