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六一巨獻 奧克斯出品動畫影片《思念的溫度》上映在即

       當下,“六一”兒童節不僅僅是專屬孩子們的節日,對于成年人而言,這天也是回味童年的重要紀念日。為了讓消費者再次重溫記憶中的美好童年、找尋快樂的時光,奧克斯空調為消費者精心準備了一份暖心兒童節禮物,由奧克斯出品的首部動畫影片《小奧故事之思念的溫度》上映在即,此舉將奧克斯原有的小奧卡通IP形象進一步傳達給更多受眾,也有助于搶占傳統的“寶貝經濟”市場。

此前,奧克斯空調官方已陸續對外發布了關于該部動畫影片的先導預告片及劇情版倒計時海報,并持續傳遞影片的核心信息。

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(《小奧故事之思念的溫度》劇情版海報發布)

       從倒計時海報中可以感受到,奧克斯空調這部影片是從回憶、愛等能感受到“溫度”的暖心路線出發,幫助消費者喚醒一段有溫度的童年記憶。同時,該片采用了細膩、沉靜的畫面風格,以倒敘的呈現方式,營造出溫情款款的視覺效果,有網友表示:奧克斯這部電影畫面可以媲美宮崎駿系列動漫。

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(由奧克斯空調品牌吉祥物小奧出演該部動畫影片)

       編者從奧克斯官方了解到,該影片是借由奧克斯品牌IP形象“小奧”為動畫原型,以其“有家的地方就有奧克斯”的品牌理念打造的首部動畫大電影,同時影片將于六一兒童節當天正式與消費者見面。這部圍繞小奧童年及親情的動畫影片或將掀起今年兒童節第一波“童年回憶殺”,而劇中對真實生活情境的還原必將會喚起更多人對童年時光的追憶,激起他們對家庭親情的雋永情懷,充滿了滿滿的正能量。

       其實這部影片并非是奧克斯在微電影上的首次嘗試,此前拍攝的歐陽娜娜主演的《我,不至于我》、《樹洞的秘密》等多部作品,收獲無數好評。其中,《樹洞的秘密》是一部主打愛與關懷的親情微電影,在延續溫情路線的基礎上將“有家的地方就有奧克斯”的品牌理念首次傳遞給消費者。上線一周全網播放量破1600萬,成為當年春節“最溫暖的禮物之一”。

       此次,奧克斯再度娛樂跨界并圍繞品牌形象小奧IP進行全新創作,不僅持續深化及豐滿小奧的IP形象,更是借助小奧的IP形象與消費進行深層互動,通過趣味新穎的傳播形式將品牌理念滲透給年輕消費者,引發年輕的消費群體的關注及共鳴。

       業內人士表示,奧克斯跨界打造自主IP大電影,是其深挖消費者情感需求的又一次創新嘗試。此舉無疑又一次增強了消費者對品牌的好感度,增強用戶粘度,同時將奧克斯空調“有家的地方就有奧克斯“的品牌理念深植人心。隨著618電商大促的臨近,奧克斯通過娛樂營銷的創新打法,將進一步搶占年輕消費市場,快速打通銷售通路,實現品效合一,為即將到來的618大促提供新的助力。

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