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京東超級品牌日啟幕 奧克斯開啟愛家行動

4月12日電 11日,主題為“我最愛的家”奧克斯空調新品推介會暨奧克斯京東超級品牌日發布會在北京舉行。發布會上,奧克斯推出Y3系列新品空調,同時宣布攜手京東開啟京東超級品牌日活動。



  此次奧克斯再度與京東強強聯手,在夏季來臨之前,為消費者提供超值購機福利。活動現場,奧克斯“窈窕”掛機和“淑女”柜機發布。據了解“窈窕”掛機靈感來自德國密斯?凡德羅的“Less is more”(少即是多),產品外觀簡約大氣,透露出自然、樸實、謙遜、和諧的氣質,符合時下人們追崇的極簡主義美感。



  據介紹,為追求極致用戶體驗,“窈窕”掛機經歷了三次產品升級,通過一次次的產品打磨,不斷完善產品品質,升級產品所搭載的智能科技。外觀設計上也更加精美別致,為消費者提供了更加智能便捷的用戶體驗。而奧克斯“淑女”柜機空調外形優雅,宛若優雅知性的芭蕾舞演員。底部微微翹起的設計,像是翩翩起舞的芭蕾舞裙在空中劃出一道道優美弧線,令人一見傾心。



  據奧克斯相關負責人介紹,奧克斯“窈窕”“淑女”系列藝術空調搭載了多項智能科技,可以實現微信互聯更便捷、柜機ECO無憂節能、自動水洗二代、20分貝靜音和三代WIFI智能高五大核心功能。


  在活動現場,奧克斯發布了以小奧為IP形象制作的小奧動畫大電影預告片,通過小奧可愛萌動的形象拉近與消費者距離。奧克斯首席產品藝術官歐陽娜娜也親臨現場,不僅為“小奧動畫大電影”擔任星探官,還擔任“京東超級品牌日旗艦店店長”和“奧克斯新品推薦官”,在趣味互動中進一步傳遞奧克斯“有家的地方就有奧克斯”的品牌理念。


  據了解,2018年伊始,奧克斯空調與京東簽約的家電GSKA商家身份全方位深化與京東的戰略合作,并在年初就確立了全年營收規模突破150億元的目標。


  奧克斯家電集團總裁冷泠表示:“旗鼓相當的互惠互利才是長久伙伴的前提,奧克斯與京東的強強聯手正是基于雙方為消費者提供極致體驗的共同初衷和對伙伴行業地位的認同。”


  “作為國內最大的家電零售渠道商之一,京東將發揮自營電商更高效的平臺優勢和更穩定的物流體驗,幫助奧克斯完成需求決定生產、渠道引導生產、營銷促動生產的供給模式轉型升級,助力奧克斯率先在空調產業完成無界零售成果落地。”京東家電事業部總裁劉俊對雙方合作前景充滿信心。

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