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用創新科技打開家電智造轉型升級步伐奧克斯再啟“京東超級品牌日”

  隨著新興消費群體的迭代和社會消費的升級,如今,價格已經不再是人們消費行為的主要決定因素,消費者越來越注重產品品質與個性化表達。這場個性化消費革命的風潮也席卷了家電行業,24年專注空調的奧克斯,就在個性化消費的風口中,憑借原創科技、極致體驗、創新營銷以及品牌年輕化重塑等手段,在這場競速中脫穎而出。



    如何為傳統品牌注入新活力?奧克斯空調為行業做出了表率。近年來,奧克斯著眼科技創新,以品質打造核心競爭力,不斷研發諸如TS快速冷熱技術、Hydro-自動水洗技術等創新成果,在健康、智能等領域深受消費者喜愛。在消費市場上,奧克斯一直致力于不斷提高用戶的空調安裝滿意度、服務滿意度等體驗感受。


    硬實力讓奧克斯贏得市場青睞,眾所周知,京東超級品牌日被行業譽為中國電商領域“金字塔尖”上的核心資源。從2010年到2017年,奧克斯空調一直與京東保持頻繁“親密”互動,形成一種雙贏的局面,尤其是去年8月,奧克斯成為首個以單品類拿下京東超級品牌日的家電品牌,不僅推出領券最高減1000的優惠,更是通過打造最冷地鐵、山娃音樂節等創意營銷,與消費者實時互動,創下行業銷售神話。開場僅僅28分鐘,奧克斯空調銷售額就實現破億,當天銷售額更是突破3億大關。


    今年,奧克斯再度占盡先機,成為2018年第一家與京東簽約的家電GSKA商家,雙方不僅達成全方位深化合作戰略,確立全年營收規模突破150億元的目標,還將在4月12日再次開啟“京東超級品牌日”,打造新一輪強強聯手的品牌佳話。


    在奧克斯品牌影響力不斷擴大的背后,是科技創新力與互聯網思維的高效融合。就在今年兩會期間,發展互聯網+先進制造業再次被提升到重要戰略高度,加快制造強國建設,發展工業互聯網平臺,創建“中國制造2025”示范區成為新時代發展的需求。可以說,工業互聯網的創新,將成為中國從制造大國轉向制造強國的加速器,更是實現國家新型城鎮化的題中應有之義。奧克斯之所以能夠在過去幾年實現彎道超車,正是基于其在產品創新、市場營銷、用戶交互等方面全方位轉型升級。今天的奧克斯,已經將變革力當做生命力,打開的是新時代中國空調產業高質量發展的第一賽道,硬實力、軟實力提升推動其全面發展,成為成長最快的空調品牌。


    此次奧克斯再啟京東超級品牌日,也是基于雙方對新零售本質的認同和對品質不斷追求的相同基因,京東作為國內最大的家電電商平臺,一直以來以為消費者提供品質生活新消費為目標,同時不斷以云計算,大數據技術為品牌提供支持。未來,奧克斯將與京東展開深化合作,推進人工智能在工業制造與流通中的應用,為消費者創造更便捷更放心的消費環境,共同促進傳統產業升級步伐。

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盈彩

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