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奧克斯京東再度強強聯手 在深度合作中重構行業新格局


        4月12日,奧克斯將以愛家為主題,攜手京東,再啟“京東超級品牌日”。此次雙方合作,將打造無界零售模式下智慧購物、智慧生活的新體驗。


       奧克斯、京東雙劍合璧 打造空調熱賣季


       早在2010年,奧克斯率先進軍電商領域,與京東建立了合作關系。今年,奧克斯與京東再度強強聯手。


       4月11日,奧克斯京東超級品牌日開啟前夕,奧克斯聯手京東率先在京舉辦了奧克斯京東超級品牌日發布會暨新品推介會。新品空調“窈窕淑女”將首次亮相,同時首席產品藝術官歐陽娜娜將到場助陣,而小奧動畫大電影預告片也將首次上線。


       “高顏值+硬品質”奧克斯當之無愧雙料王


       奧克斯空調的高顏值及硬品質,一直以來都深受消費者認可。近年來,奧克斯不斷進行品牌升級,在家電行業逐漸成為“年輕”“時尚”與“品質”的代名詞。


      在即將到來的4月12日奧克斯京東超級品牌日,奧克斯旗下實力與顏值兼備的“祥月、變頻傾城、一級明月俠、黃金俠”等一系列精品空調,都將作為本次奧克斯京東超級品牌日主推產品驚艷亮相。

奧克斯一直堅持“品質是基石、創新是靈魂”的理念。對于產品創新與研發,奧克斯投入了大量的人力與財力。本次奧克斯與京東聯手,在以品質科技為主導的品牌與布局新零售的渠道支持背景下,將會打破線上銷額的新紀錄,再創銷售奇跡。


       品質升級,奧克斯一路領跑重構行業新格局


       自2010年開始在京東銷售空調,奧克斯的銷售額一路狂增。奧克斯不斷進行品牌升級,與京東的戰略合作也將在今年再度加碼。2018年奧克斯以京東GSKA項目最高級別“七星品牌”的身份全方位深化與京東的戰略合作,確立了全年營收規模突破150億元的目標。


       互聯網催生了零售業的變革,在未來“無界零售”的新時代,線上線下將加快融合。今年奧克斯與電商零售巨頭京東再度強強聯手,將率先在空調產業完成“無界零售”落地,為每個家庭帶來“智慧生活”新體驗。今年的奧克斯在京東超級品牌日這個大舞臺上,又會創造出怎樣的驚人銷額呢?讓我們拭目以待。

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