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春運大戲開幕,奧克斯親赴高鐵站送年末彩蛋


時光如輪,2018年萬眾期待的“地球上最大規模的人口遷徙”——春運,正在如火如荼的進行中。在外漂泊的游子紛紛踏上了歸家列車,為春運大戲拉開帷幕。向來熱衷于為消費者送溫暖的奧克斯空調,今天更是帶著年貨大禮、年度彩蛋、走心祝福登陸南京南高鐵站,以走心創新的形式,在火熱的春運大潮之中,制造了一股暖流,護送游子返鄉。



穿越舊時光,這里的年貨故事是否讓你熱淚盈眶。


在步履匆忙,人潮涌動的候車大廳內,一個別致又喜慶的“AUX奧克斯年貨故事館”吸引了所有人的目光。帶著幾分獵奇心理,游子們圍觀在“AUX奧克斯年貨故事館”前,紛紛拿出手機掃描故事館上的二維碼,跳出的走心H5瞬間把所有人拉回上世紀,和奧克斯一起回味舊時光里的年味。


小編在現場隨機采訪了一位正在觀看H5的大叔。大叔表示:“這些都讓我我很有共鳴,其實我記憶中的春節就是母親做的臘肉,小時候家里窮只有在過春節的時候母親才舍得做臘肉給全家人開開葷。一直到現在制作臘肉依舊是我們家春節的保留項目。”



小編覺得對奧克斯而言,這支走心H5不只是單純為跟游子們產生共鳴,更是為了讓游子們在看到這支H5之后能夠回憶起記憶中的年味,從而找回這些年遺失的年味。



高鐵站的神秘二維碼墻,濃縮的是奧克斯新年最真摯的祝福


仿佛是在一夜之間,南京南高鐵站驚現由無數神秘二維碼組成的“有家的地方就有奧克斯”的字樣。小編來到現場時,這里已經聚滿了掃碼的游子們。嘈雜的候車大廳內,不時聽到游客驚呼“中了,中了”“我也中了”。原來這是奧克斯空調趁著春節來臨之際,把為游子們準備的暖心年貨藏在了這些二維碼里。


據小編觀察,掃碼的游客或多或少都中了年貨大獎,中獎率非常之高。說實話營銷做到這個份上其實挺讓人欽佩的,奧克斯用行動證明了他們真的在用心向社會傳遞溫暖。



從現場游子難掩的喜悅之情中不難看到,此次奧克斯空調高鐵站送年貨的活動可以說是非常成功了,讓所有歸鄉的游子感受到了奧克斯真摯的祝福。


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