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歸鄉的溫暖,在南京南高鐵站偶遇奧克斯年貨節

距離春運正式啟動已經不到10天的時間了,但一年一度的搶票大戰依然火熱。在外工作的游子都盼望能早早歸鄉,尤其是在冷空氣當道這半個月,選一件暖心的年貨送給家里的父母長輩成為新的愿景。

 

說到暖心的年貨自然少不了御寒神器奧克斯空調,1分鐘快速制熱的功能讓家鄉的父母可以隨時享受溫暖,即使你在遠方工作,奧克斯空調也能溫暖常伴,正如“有家的地方就有奧克斯”的理念,讓溫暖回家也是奧克斯一直致力的目標。


 配圖一


隨著春運大潮的臨近,奧克斯也將于1月24日在南京南高鐵站為歸鄉游子送上一份溫暖的年貨大禮,讓他們在回家的路上也能感受無微不至的溫暖。據了解,現場還將搭建一座年貨故事館,讓不同年齡段的人感受年貨的變遷史,了解父母一輩對年貨的認知,更覺溫暖可貴。


其實早在去年,奧克斯就將“有家的地方就有奧克斯”的理念深入線下,扎根歸鄉游子,讓多種專屬年貨大禮成為他們歸鄉旅途中溫暖的一部分。奧克斯在去年的春運啟動之初,其標志性的小奧形象便化身奧克斯和英皇娛樂聯手打造的電影《決戰食神》中的食神,亮相G129北京南——南京南、G167南京南——寧波兩列高鐵,為旅客送上豐厚的年貨禮包,溫暖了每一個旅客的歸鄉之旅。


 配圖二


如今奧克斯即將在南京南高鐵站內再續前緣,為遠行的旅客送上祝福。從漫漫歸鄉路到溫暖的家,一路上都有奧克斯的陪伴,充分詮釋“有家的地方就有奧克斯”的品牌調性。奧克斯一系列的暖心營銷也是基于用戶體驗為主體的溫暖回饋,更突顯奧克斯溫暖與合家歡的品牌魅力。

 

 


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