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2017年接近尾聲,奧克斯新渠道戰略全回顧

時間倏忽而逝,2017年已然接近尾聲,你好記得年初時立下的目標嗎?


距離2018年還有三天的時間,各大品牌也相繼發布了自己的年終盤點數據,奧克斯新渠道部門自成立至今一路奔跑,實現自我突破和品牌價值提升,成為住房租賃市場和高校工程的領軍品牌。


溫故而知新,在過去的一年奧克斯新渠道戰略大獲成功。在央采、市采方面,奧克斯空調在多個項目中連續中標,特別是在中央國家機關發布的2017年空調批量集中采購第二期招標項目中,奧克斯獨中九個包組,數量占比高達99%;在住房租賃市場,先后與萬科、保利、海倫堡、越秀、敏捷、全筑、世聯行等多個百強地產企業及平臺達成戰略合作;在高校工程中,新渠道戰略致力于20萬學子享受舒適的學習環境,先后合作82所學院,其中清華大學、北京林業大學、復旦大學、西南交通大學、杭州師范大學、中國科學技術大學、中央民族大學等多所211、985名校,更是讓“精品空調+精英空調”戰略成為奧克斯的專屬IP。



奧克斯新渠道戰略的成功離不開“品質是基石,創新是靈魂”的核心理念指導,在該理念的指導下,奧克斯產品力持續升級、爆發,打造品質2.0時代,讓奧克斯在地產、高校、住房租賃市場都有著舉足輕重的地位。


在品質升級方面,奧克斯空調率先提出轉型升級戰略,為提高生產精細化,先后投入10多億元進行自動化升級,在變頻,舒適、智能、節能、質量方面更是累計投入21億,2200多項專利,430余人研發人員,讓奧克斯逐漸成為一線領軍品牌。


新渠道戰略的大獲成功也離不開奧克斯內銷、外銷、電商三大渠道的發力,在過去的一年里,奧克斯內銷市場,家用規模突破700萬套,同比增長62%,商用規模突破10億,同比增長56%;外銷市場出貨增長率第一,同比增長55%,電商規模增長率110%,成為當之無愧的甬企電商第一品牌。


值得一提的是,2017年奧克斯創造多項奇跡,新智能工廠從拿地到投產僅用15個月時間,交期縮短30%,上演奧克斯速度;奧克斯品質大會的召開讓|品質是基石,堅守品質是1“成為全新的準則;奧克斯現場成為行業媒體和財經媒體討論的話題,在行業形成巨大反響。



2018即將到來,奧克斯也將繼續深化新渠道戰略,深耕住房租賃市場和高校工程,展望新的一年創下更多佳績。



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