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歐陽娜娜成亞洲首位受邀藝人:奧克斯實力圈粉藝術群

今年10月一直在促進奧克斯產品與藝術相互融合的歐陽娜娜,從追求時尚的年輕消費群體視角出發,和奧克斯設計師團隊共同創造,并揭曉顛覆行業傳統的最新空調產品——智月空調的神秘面紗,再次向行業展示了奧克斯作為“家電時尚教主”的充沛底氣和雄厚實力。


專注用戶需求創新、打造精品空調的奧克斯,始終關注產品內在技術和外在藝術的創新,直擊消費痛點,在同質化、低價格化的家電競爭中,創造性地推出集智能技術、時尚工藝于一體的智月新品,以高品質、高顏值的產品打造鮮明的差異化核心競爭力。


一方面,奧克斯首創的TS快速冷熱技術打造新版“變頻專家”,12秒提速,整機銷量提升3倍,啟動時間縮短33%,“30秒速冷、60秒速熱”的性能效果獨樹一幟。另一方面國家專利的Hydro-自動水洗技術、智能光感、微信交互等智能化創新應用將空調產品搖身變成懂健康的“空氣管家”。讓用戶在時代前沿技術與時尚藝術之間來回體驗時尚的魅力。


業內專家認為,智月新品,作為奧克斯跨界與歐陽娜娜共同打造的藝術品,之所以能夠一經問世就贏得行業和消費者的廣泛關注,引爆市場,離不開其背后的技術創新邏輯,以及產品本身帶來的高品質和輕奢時尚的生活理念。


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都說,藝術的歸藝術、技術的歸技術,但是敢為人先的奧克斯,卻讓藝術到技術在產品上得到完美融合。從而借助系列精品拉近企業與用戶的距離,賦予中國品牌在時代新的使命和定位,為中國制造向中國智造轉型探索一條新通路。 

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