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12·3超級品牌日 奧克斯全力踐行溫情服務

傳遞“愛與溫暖”一直是奧克斯空調冬季營銷不變的指導方針。在本次12·3奧克斯超級品牌日,奧克斯再次秉承“傳遞愛與溫暖”的宗旨,用溫情服務,讓全國消費者在這寒冷冬季感受到來自奧克斯的暖心關懷。


一組組數據 見證奧克斯的溫情回饋


今年奧克斯12·3超級品牌日,取得了喜人戰績。其中明星產品智月空調銷量占比10%,傾國空調銷量占比約5.2%。總銷量較去年同期增長157%。奧克斯在12·3銷售的空調數量,可以減少冬天取暖用煤1.2萬噸,相當于每年栽種149萬棵成年楊樹的凈化效果。


而奧克斯12·3超級品牌日能夠取得如此驚人戰績,與其全力踐行“送溫暖”的服務理念不無關系。今年,奧克斯動員共計5200余人,走村認籌,面對面溫情服務。走訪城市200余座、鄉鎮3200個、村落25000個。在12·3超級品牌日期間,有6000家農村用戶選擇奧克斯作為家庭第一臺空調。


“12·3超級go”奧克斯推出重磅福利引哄搶


在12·3奧克斯超級品牌日前期預熱時,奧克斯在全國各地投入了大量的12·3奧克斯品牌日戶外LED大屏廣告。覆蓋了全國各大地級市,成為各大城市一道亮麗的風景線刷爆朋友圈。


活動期間奧克斯面向全國消費者推出了套餐購買直降現金福利:套購1級變頻滿8000元直降500元,滿10000元直降800元;客廳3P中央空調活動價僅為7299元。而相應地奧克斯服務也一直在線,活動期間購買奧克斯1級變頻空調送十年免費包修金卡,中央空調包括輔材費及7米銅管在內的安裝服務0元安裝。如此超值福利猶如一把利器,雕刻出奧克斯的驚人銷量。


自奧克斯超級品牌日誕生以來,奧克斯便以自身年輕化、時尚化的品牌屬性,迭代升級、創新變革的產品品質,孵化了眾多爆款產品。同時也讓12月3日,成為品牌與用戶的專屬購物狂歡日。在奧克斯“傳遞愛與溫暖”的大方針指導下,奧克斯12·3超級品牌日越來越受到消費者的關注,相信未來奧克斯12·3超級品牌日將為消費者和行業帶來更多驚喜。


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