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奧克斯砥礪前行 回首新渠道項目碩果累累

     轉眼2017年結束僅有一個月的時間。回首過去兩年,奧克斯的變化與發展成為了鎂光燈下關注的焦點:大提琴少女歐陽娜娜為奧克斯傾力代言;熒光夜跑、時尚先生盛典精準鎖定IP人群;精心打造公益跑鞋計劃,幫扶山區貧困兒童;更令人感到欣喜的是,新渠道中標喜訊捷報頻傳,收獲了行業內無數贊許目光。


  在發展的道路上,奧克斯從不故步自封,在跨界合作方面的特色獨樹一幟。作為家電圈“時尚教主”,奧克斯頻頻跨界時尚進行發聲:奧克斯跨界《時尚先生》共襄時尚先生盛典,明星在紅毯上手拿小奧萌寵,依托明星的影響力讓新渠道的推廣大放異彩,著實刮起了一股“小奧熱”。


  

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  華語樂壇嘻哈傳奇人物歐陽靖與小奧合影

  

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  鄒市明夫婦與小奧合影

  

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  “達康書記”吳剛與小奧合影


  可以見得,奧克斯向來在渠道開拓方面深諳此道,跨界帶來的多元碰撞給企業帶來了聚合式成長,同時也給企業帶來了變革式發展。奧克斯的騰飛巨變,帶來了整體銷售額的大幅提升:僅2017年上半年奧克斯內銷量同比增長154%,出口額同比增長60%,內銷市場份額已經穩居行業前三,同時繼續保持內外銷出貨增長率第一,電商銷量排名第一的“三冠王”行業地位。在本月剛剛塵埃落定的雙十一銷售中,奧克斯取得了令人矚目的成績:“開賣58秒、銷售額破億”“全網銷售額突破8億”,再一次榮登空調行業三甲“寶座”。眾多耀目成績的取得,是奧克斯成長之路的有力見證。


  而新渠道的開拓也取得了實質性飛躍。近幾年,奧克斯在空調批量集中政府采購項目中的作為可圈可點,深受各地區政府部門信賴。在地產、高校等領域的空調批量集中采購項目中,奧克斯空調先后與萬科、保利、海倫堡、越秀、敏捷、朗詩、全筑、世聯行等百強地產、建筑集團達成戰略合作關系。同時奧克斯也是廣大高校的優秀合作伙伴,先后在清華大學、北京林業大學、浙江大學、中央民族大學、上海師范大學、西南交通大學等57所院校的空調采購項目中成功奪標。

  

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  在過去幾年來,大眾看到了一個別具一格的奧克斯。相信在未來,堅持“品質是基石,創新是靈魂”的奧克斯在新渠道方面將更有更大的飛躍。

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