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鄉的溫暖 奧克斯牽手萬科、保利打造品質生活

       還記得那年逃離北上廣的話題鋪天蓋地,讓無數人變成文青感慨在北上廣工作壓力大,尤其是在衣食住行上。眾所周知北上廣等一線城市的房價居高不下,即使是環境和條件一般的出租房,價格也一路飆升,讓異鄉打工的游子倍感無奈。


      2017年7月,九部委聯合印發住房租賃新政,要求在人口凈流入的大中城市加快發展住房租賃市場,并選取了12個城市開展住房租賃試點。各地區積極響應,目前已有20多個省市出臺了住房租賃實施細則。



       這對常年在一二線城市打工的異鄉人無疑是一大福音,其實早在2015年11月,國務院辦公廳就發布了《加快發展生活性服務業促進消費結構升級的指導意見》,首次把公寓業納入生活服務業。在國家部委到地方政府的雙重支持下,一大批標桿房企紛紛以不同的形式涉足長租公寓,優質公寓成為時下年輕人和在大城市打工的異鄉人的首選。


       早在去年奧克斯發布新渠道戰略,成立新渠道部門,瞄準集采和地產市場,先后合作萬科、保利、海倫堡、越秀、敏捷、全筑、世聯行等百強地產,讓越來越多的企業了解到奧克斯的精工品質、科技創新的產品理念與年輕時尚的品牌魅力。


       以萬科泊寓為例,泊寓作為萬科旗下的青年公寓,有態度的城市青年家,備受年輕人的歡迎。泊寓致力于為漂泊在外的“奮青”們營造公寓式的“家”,提供優質租住空間及一體化社區服務的長租公寓品牌。而奧克斯同樣致力于為消費者提供更優質的服務,兩者健康生活理念不謀而合,強強聯手,成為長租房市場的中流砥柱。



       奧克斯此次瞄準長租房市場既是政府和市場的雙推動,又是面向年輕群體的一次大面積“吸粉”行動。空調市場的受眾群體越來越年輕化,與長租房的受眾群體趨同,奧克斯瞄準這一群體,聯手地產打造精品公寓為更多年輕人提供優質的居住環境,向更多人輸出奧克斯對工匠精神、冠軍品質的極致追求。


       奧克斯搶灘長租房市場,針對地產市場打開新的突破口,集中解決年輕群體剛需。未來,奧克斯空調定當繼續以智能制造、品質標桿為自我訴求,從用戶需求出發,引領智能制造新征程。


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