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奧克斯空調智能工廠建成投產 助力新渠道邁上新臺階

       2017年10月27日,奧克斯空調智能工廠落成儀式在首個“中國制造2025”示范城市——寧波隆重舉行。中國家用電器協會理事長姜風女士、奧克斯集團董事長鄭堅江先生以及各大主流媒體人等紛紛蒞臨活動現場。


       奧克斯總投資23億元建設的智能工廠,并不是一條生產線智能化升級和迭代,而是一座基于智能化工廠平臺的打造,在這個平臺上每年將生產超過七百萬臺空調,產品交期縮短30%,市場需求得到高效滿足。


奧克斯


       相關數據顯示,2017年國內營銷奧克斯取得85%增長,超過行業25%;海外取得更大的突破,在行業增長只有13%的情況,奧克斯連續兩年增長率超過50%。2015年到2018年奧克斯銷售規模的趨勢,每年以50%以上的速度增長,2015年480萬套,2016年650萬,2018年1200萬套。


       奧克斯在空調市場能夠得到消費者的肯定,不僅得益于奧克斯精工智造的產品品質,同時還得益于經銷商、渠道商的共同發力。


       就新渠道而言,成立至今已與萬科、保利、越秀、朗詩、上海升龍、鄭州綠都、四川邦泰、廈門建發、廣東海倫堡等百強地產達成深度戰略合作關系,在房地產市場一直占據重要席位。


       同樣,奧克斯一直是空調批量集中政府采購項目中的常勝將軍,深受各地政府部門信賴。先后在中央國家機關發布2017年空調批量集中采購第二期招標項目、四川省省級單位空調批量政府采購等政采項目中脫穎而出,強勢中標。


奧克斯


       此外,奧克斯也是廣大高校首選的合作伙伴。近些年來,奧克斯先后在清華大學,北京林業大學、浙江大學、中央民族大學、上海師范大學、西南交通大學、安徽醫科大學等57所院校的空調采購項目中成功中標。


       新渠道的不斷發力,助力奧克斯在空調銷售市場上取得驕人戰績,推動了奧克斯空調智能工廠的建成投產;而奧克斯智能工廠的建成投產,也將助力新渠道在多元化渠道銷售層面邁上新臺階。

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