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奧克斯空調亮相柏林IFA展,技術彰顯實力

      2017年9月1日,由中國家用電器研究院主辦的“第十三屆中國家用電器創新成果推介”頒獎典禮在柏林2017年國際消費電子展(IFA2017)展廳舉行。奧克斯空調作為參展商之一,旗下極夢系列空調在此次活動中斬獲“年度產品創新成果獎”和“創新力家電品牌獎”,向世界傳遞出奧克斯品牌卓越的行業影響力和的技術創新力。


  “中國家用電器創新成果推介”活動至今已舉辦13年。隨著活動關注度的持續升溫,申報項目、參與品牌的數量和質量都在逐年增加。本次就有來自50個國家的1800家參展商以及約24萬名觀眾的積極參與。據了解,該活動歷年獲獎產品都代表了中國家電創新發展的風向標。它將中國家電最具影響力、最具競爭力的創新成果帶上國際舞臺,讓全世界近距離了解并認可中國家電企業的創新實力。


  在IFA展會現場,中國家用電器研究院副院長葛豐亮致辭表示,我國的家電行業正在經歷一個全面升級的階段,在此背景下,企業不僅要有天馬行空的創造力,更需要腳踏實地的匠心。這與奧克斯空調“品質是基石,創新是靈魂”的核心理念不謀而合。奧克斯在“精品戰略”的指導下,持續推出一系列外觀唯美、功能強大、性能突出的變頻空調,深受業界和消費者的認可。此次獲獎的極夢系列變頻空調,便是奧克斯空調品質與創新的代表,一經上市便獲得便受到極大反響,實力不凡。


  奧克斯的創新不只是聚焦在產品科技上,其還通過多位明星泛代言、面向用戶全民體驗營銷創新,從而打造自己的健康時尚體育跑、音樂節等一系列價值營銷,成為家電行業的“時尚教主”。在一線市場上走出精品驅動的新步伐、打出市場經營的新節奏,更將創新融入企業發展的各個環節。



  除了在IFA展載譽而歸外,奧克斯空調在剛剛過去的“2017—2018中國空調行業高峰論壇”上更是榮獲5項大獎,其中包括行業品質標桿大獎,領跑全行業。這更加證明了奧克斯空調的品牌影響力和創新驅動力。在未來的2018冷年,奧克斯空調將持續秉承創新精神與工匠精神,在國際舞臺打造“中國智造”的名片,為全球用戶提供更智能、更高端的產品。


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