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搶占精裝風口,奧克斯空調加速領跑房地產集采市場

 近兩個月,從廣州、北京,再到其他試點城市,“租售同權”的話題熱度不減。租售同權的本質是租房和買房,同屬于平等的權利享受范圍,其本質是貫徹“房子居住輪”的核心思想。隨之帶來的是房產精裝市場的快速發展,毛坯房已經成為過去,這為空調企業也帶來了發展機遇。



  當前,國家堅持強調住房的居住屬性,房地產精裝市場已成為驅動空調市場銷售增長的新引擎。作為空調行業領軍品牌,奧克斯審時度勢,對家用市場發展提出了新的要求,并成立了新渠道部門,切入到房地產精裝修、公寓樓等細分市場。在完成了家商融合后,奧克斯還將擴展到高端住宅、別墅群等領域。


  近幾個月來,中央及各地政府就出臺近20項長租公寓扶持政策;目前已有20余家長租公寓相關公司贏得近50億元的融資;全國目前租客保有量為1.8億,市場規模8萬億左右,長租公寓已成為目前炙手可熱的風口。租售同權之下,追求品質生活也將成為租戶的基本理念。而奧克斯空調已聯手房地產商,助力打造高品質生活。


  以萬科旗下泊寓公寓為例,在去年8月,奧克斯空調與廈門萬科公司達成合作,簽訂《2016~2017年度萬科驛項目分體空調集中采購協議》,達成5031套公寓房安裝訂單。今年7月,奧克斯再度牽手萬科,在深圳市龍崗區布吉泊寓項目上達成共計4563套訂單。此外,萬科濟南公司泊寓公寓的用戶也因奧克斯空調,度過了一個清涼的夏天,為這個有著“北方火爐”之稱的城市增添魅力。



  據悉,2017年我國將完成600萬套棚戶區房屋改造,2018—2020年我國還將完成1500萬套棚戶區房屋改造,其中蘊藏的空調需求甚為可觀。此外,雄安新區建設、自貿區擴大、農業人口轉移等宏觀政策,也有望催生大量的空調新增需求。



  對于奧克斯來說,房地產集采的春天早已經來臨,并結下了累累碩果。在過去的一年,奧克斯與萬科、保利、海倫堡、越秀、敏捷、全筑、世聯行等百強地產、建筑集團達成戰略合作關系。接下來,奧克斯將在精品戰略的指導下,內修品質,外練服務,以滿足不同供給單位的精準需求,從而快速擴張自身在大型廣場、高級精裝房、公寓樓等領域的供應商地位。


  當前,國家堅持強調住房的居住屬性,房地產精裝市場已成為驅動空調市場銷售增長的新引擎。奧克斯空調借助于家商融合后的一體化發展,秉承中國智造的匠心,積極布局新渠道,開辟新通道,助推工程市場B2B新生態邁向新高度。


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