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奧克斯打響新戰役賦能空調渠道經銷商

        一場新的戰役,在新巨頭奧克斯的強勢推動下,于2018冷年空調開盤初始便高調打響。其核心目標只有一個:以躋身前三強的品牌力、產品力、營銷力,全面賦能空調渠道經銷商,賦予他們在互聯網時代發展和崛起的新活力。


        8月,2018冷年正式全面開啟,隨著各個空調巨頭的開盤戰役陸續打響。作為2017冷年創下“內銷出貨增長率、外銷出貨增長率、電商銷量”三項領先的奧克斯,當仁不讓在全國26個營銷中心,發起121場“深化變革 乘風破浪”渠道開盤會議。來自全國空調經銷商創造的超過10億元開盤回款,奧克斯用實際行動證明:不只電商稱霸,渠道也在厚積薄發,一個立體式引爆的巨頭奧克斯,正霸氣揚帆、破浪遠航。


        10個億的開盤回款額,只是渠道經銷商對于奧克斯品牌持續認可投出的第一張“信任票”。這只是新冷年大戰的起點,接下來隨著整個空調三四級市場的需求放量上漲,一二線市場的更新迭代品質化精品化加速,整個空調產業將在家電行業上演“逆勢上揚”新戲碼。奧克斯無疑成為那個站在時代前沿的“弄潮兒”,加速線下渠道商的賦能和激活。


        其中最核心的,便是通過IT信息化、大數據等技術手段,打造現代化的渠道零售管理體系。讓訂單、回款、庫存都可以一鍵掌控,并以“政策可視、庫存可視、財務透明、以銷定款”互聯網經營新思路打通價值鏈,真正將線上的高速流通效率、公開透明用戶體驗、一體化管理同步激活線下渠道商。


        奧克斯空調渠道開盤火爆的背后,并不令人意外。一方面,過去幾年來產品力、品牌力、營銷力,經過電商這個交互平臺的放大之后,快速在80后、90后新一代主流消費群體中產生積極拉動和影響。另一方面,奧克斯在線下渠道的深耕細作也迎來新一輪反彈,特別是在奧克斯新零售體系戰略指引下,釋放出“厚積薄發”增長力。

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