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奧克斯點贊蘇寧:加深合作展望未來新高度

 隨著國內零售渠道的融合,跨界、共享、O2O、服務的整體概念正在改變市場,線上線下融合的互聯網零售將是未來的大勢所趨。蘇寧作為中國零售行業的領軍代表,是奧克斯空調的第一出貨渠道。雙方在供應鏈、線上運營、區域合作、包銷定制、產品差異化、體育營銷、品牌營銷等方面開展深度合作,共同搶占零售市場,建立了緊密、友好的合作伙伴關系。 


(圖為:奧克斯蘇寧戰略合作發布會) 

     

       盤點2017:增速第一 攜手蘇寧成效顯著  


  作為空調行業的領軍企業之一,近年來奧克斯一直在推動整個行業的智能制造轉型升級,也完成了一大批傳統制造工廠的智能化改造,已累計投入超過10億元,未來2年將持續投入10億元用于智能工廠的建設。同時在面向用戶的O2O平臺上也基本搭建,成為空調電商量額增速第一的品牌。 


  而蘇寧作為國內最大的家電零售渠道,具有獨一無二的 O2O線上線下融合模式,通過數據云、物流云、金融云3大云平臺,在POS端、PC端、移動端、TV端隨時隨地滿足消費者購物需求。蘇寧自有物流體系可提供的核心城市兩小時急速達、三四線市場次日達的閃電物流配送,191個售后服務中心、5500個售后服務網點提供貼心的售后服務。 


  近些年來,蘇寧拉動了空調的升級換代,使得高能效、高端機份額逐步提升,精準迎合了消費升級趨勢;此外,蘇寧開放的大數據,C2B反向定制模式拉近了供給與需求的距離,提高了行業效率。對于助力奧克斯成為量額增速第一的品牌,功不可沒。 


  展望2018:服務升級 與蘇寧合作大有可為 


  奧克斯攜手蘇寧云商將在“互聯網轉型”的大背景下,堅持互利共贏、深度合作的原則,開拓空調零售市場的新局面。據了解,奧克斯空調與蘇寧云商在2018新冷年,將在門店營業廳建設、終端銷售、安裝培訓、聯合市場推廣等多個方面展開全方位的合作,持續改善產品結構,共推消費升級。 


  雙方將通過優勢互補,提高產品競爭力,線上線下全渠道發力,聯合開發新產品、新品類,搶占2018空調市場先機。此外,借助蘇寧成熟的售后服務體系,雙方將共同搭建空調售后服務標準化平臺,提升消費體驗。 


  對于全行業來說,這次改變的不僅僅是合作模式,還將形成包括大數據、用戶體驗、品牌聯盟等在內的更加豐富的商業生態,展現數字時代商業的全新面貌,大幅提升品牌競爭力。 


  對于消費者而言,品牌和平臺更有力的結合將打破場景限制、提升配送效率、完善售后服務,更好地服務于用戶,直擊用戶痛點,提升消費體驗。

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