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奧克斯榮膺最受消費者關注產品獎

        7月13日,2017中國家用空調及凈化產業高峰論壇在常州隆重召開,奧克斯2017新款掛機明月俠以48.5%的得票率一舉斬獲2017年最受消費者關注產品獎,繼AYA800斬獲紅頂獎、AHA700榮獲艾普蘭設計獎獎后,又一項重磅大獎,用實力演繹奧克斯空調的精品戰略與匠心品質。


  大道共贏,奧克斯榮膺2017年最受消費者關注產品獎


  受宏觀環境掣肘,大家電產品市場整體呈現乏力狀態。空調行業處于成長后期,存在一定增量市場,在家電行業中一枝獨秀。在“品質是基石,創新是靈魂”核心理念的指導下,奧克斯空調成為這一枝獨秀中的最大亮點,而亮點中的亮點,就是今年6月12日京東首發的新品奧克斯明月俠,不僅上市之日起,首批貨源就搶購一空,更是獲得了消費者百分百好評。


  在奧維云網聯手i傳媒舉辦的2017最受消費者喜愛的家用空調產品網絡投票活動中,共計63943票,其中明月俠占據31017票,以48.5%的得票率榮獲消費者的高度認可。經由中國制冷協會、中國家用電器等行業內權威人士組成的專家評審團的審核,最終榮膺2017年最受消費者關注產品獎。


  明明娜么美,偏偏靠實力


  就新品明月俠而言,宛如“海上升明月”的典雅外觀設計,迅速將消費者帶入詩情畫意的意境之中。其“明月”造型首創的金屬拉絲造型,打破過去空調結構創新只重視正面美化、忽視側面,實現了立面體的空調創新設計。而其搭載的備受消費者關注的Hydro自動水洗技術,是奧克斯10年前發明的國家專利技術,跨越復雜繁多的清洗程序,奧克斯用智能科技解放用戶雙手,一鍵開啟,隨時自動清洗,讓生活更健康。


  

        奧克斯自主研發創新AUT-Smart功率智能可調技術,與明月俠自帶的三大省電基因,使節能、省電更高效。除了搭載第三代智能WiFi技術,還可以用微信進行語音和文字的控制,便捷高效,為品質生活增加動力。


  三伏天高溫大魔王上線,京東、奧克斯超級品牌日來襲


  炎炎夏日,高溫大魔王持續在線,空調成為三伏天里的不二之選。奧克斯空調30秒極速制冷的強悍功能,涼涼一夏,清涼之風無需等待。


  近日,奧克斯更是憑借單品類在與中外綜合家電巨頭的競爭中脫穎而出,獲得京東超級品牌日資格。經過京東的多輪考核和篩選,在超級品牌日資源相當稀缺的背景下,奧克斯單憑一個空調品類就獲得京東“超級品牌日”資格,不是偶然,更不是所謂的創造奇跡,這就是空調領軍企業奧克斯的逆襲。奧克斯“一枝獨秀”綻放京東超級品牌日,也將給空調巨頭爭霸格局注入新變化。


  

        在7月5日結束的京東空調巔峰24小時上,奧克斯更是獲得TOP品牌和單品雙第一的好成績。大道共贏,而對明月俠來說,2017年最受消費者關注產品獎是行業和消費者的認可,也是一種激勵,拯救三伏天,明月俠用實力迎戰。

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