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空調行業處于轉型路口 奧克斯引領智能化發展潮流

       近幾年來,在“互聯網 ”的大背景下,智能家居站在了市場的風口浪尖。無論是國外的谷歌、蘋果、三星還是國內的華為、小米、360等企業都在積極布局智能家居產業,產品涉及空氣凈化器、空調、冰箱等。

  作為國內空調領域的領軍品牌,奧克斯空調早在2014年就已經開啟智能化轉型步伐,與360率先在空調智能化上達成戰略合作協議,拉開中國空調智能化轉型的序幕;2015年,奧克斯再度與智能家居巨頭小米達成深度合作,并推出首款植入小米智能家居的奧克斯極客系列新品,首次實現了奧克斯智能平臺與小米智能家居的對接。


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  2016年,在京東平臺全新上市的“雙俠系列”高能效空調,以“30秒速冷”直擊用戶痛點,拉動了奧克斯智能空調銷售額持續增長;同年,奧克斯智能空調作為空調業唯一入駐京東智能館的產品,成功亮相世界互聯網大會。這也從側面折射出奧克斯的智能戰略和智能產品,已經獲得來自社會各界的廣泛認可。

  在奧克斯率先布局智能領域之后,其他空調品牌也緊追其后,智能化已經成為空調行業競爭的著力點。不過很多企業將焦點放在技術創新和生態化布局上,對用戶的痛點卻缺少關心。然而,去偽智能而追求真正的簡化生活和簡潔智能才是家電企業的生存之道。

  面對這種局面,奧克斯家電集團總經理徐重對于空調智能化給予了獨特見解:真正的智能,就是用戶體驗為核心,并非要有多前沿的技術,而是要給人們帶來更舒適,更快捷,更極致的用戶體驗。

  為此,奧克斯以用戶需求為中心,主動打造“冷暖自知”的智能化好產品。在奧克斯看來,真正的智能是無需人工調節的,而是產品自身調節,是由智能新品單純地控制向功能化智能轉變。

  例如,奧克斯空調的精確控溫并非鎖定溫度,而是精確體感,保證室外溫度變化情況下或者人體睡眠過程中,體感的穩定舒適;在節能上,奧克斯獨創的AUT-Smart功率智能可調技術,可以將空調與國家電網云端相連,通過APP調控空調的功率配合房間換熱需求及家庭電量的使用情況,實現最大限度的節能省電。

  當前,在“萬物互聯”的家電改革背景下,空調行業正處在從變頻到智能化轉型的路口,各大主流空調企業均在加快搶食新技術。而奧克斯空調也將通過自身的不斷升級和創新,必將成為一騎絕塵,引領著空調智能化發展的方向和潮流。


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