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奧克斯超級品牌日盛宴,多平臺直播狂銷5萬套

       隨著12月的到來,溫度驟降,一場狂歡盛宴如熱浪般席卷全國。12月3日奧克斯超級品牌日再次另辟蹊徑、與眾不同,將一個年輕、時尚的品牌形象展現的淋漓盡致。


  多平臺直播,創500萬觀看記錄


  直播作為2016年全新興起的傳播形式,奧克斯也是緊隨潮流,此前在寧波Shining Run熒光夜跑活動和奧克斯-時尚COSMO燃Fun青春跑中,奧克斯就通過網紅直播的形式一度引爆話題榜。


奧克斯超級品牌日盛宴,多平臺直播狂銷5萬套

奧克斯超級品牌日盛宴,多平臺直播狂銷5萬套

奧克斯超級品牌日盛宴,多平臺直播狂銷5萬套


  此次品牌日,奧克斯更是在直播玩法上推陳出新,打造多平臺直播,騰訊、網易、花椒、京東、天貓、蘇寧等六大平臺同步啟動直播,更有四名美女主播親臨奧克斯各地工廠驗真“芯”,不僅讓粉絲看到奧克斯空調制造流水線一絲不茍的工作流程,更是從細節處印證空調的完美品質,短短5小時內,在線觀看人數就突破500萬。


  走心預熱,讓寒冬更溫暖


  12月3日奧克斯超級品牌日當天空調銷售量突破5萬臺,這離不開奧克斯前期走心的預熱宣傳。


奧克斯超級品牌日盛宴,多平臺直播狂銷5萬套


  此前火爆的“健康跑”,奧克斯通過跑步的形式聯動線上線下,不僅呼吁健康的生活方式和態度,更讓跑步的步數成為品牌日當天兌換優惠和禮品的關鍵所在。除此之外,一條名為《工作中的爸爸》的H5在品牌日前一晚流出,并迅速刷屏朋友圈,許多知名大V都表示“熱淚盈眶”。


  原來這個H5從一篇小學生作文入手,描繪了她眼中爸爸工作的樣子,溫暖的音樂讓人仿佛想到自己的爸爸,深深觸動內心最柔軟的一塊。或許爸爸只是奧克斯員工的一份子,但在孩子的眼里,爸爸就是最驕傲的英雄。僅僅幾個小時這個H5觀看量就高達近3萬,為這寒冷的冬天帶來一絲溫暖。


奧克斯超級品牌日盛宴,多平臺直播狂銷5萬套


  奧克斯此次品牌日的大獲全勝無疑是奧克斯營銷的一次勝利,在寒冷的十二月給消費者送上一份溫馨的大禮,更是奧克斯對今年的精彩總結,用完美的狀態和信心去迎接新的一年!

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