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奧克斯空調銷售額破3億 雙十一稱霸高能效機型

       每年的雙十一都是全民的購物狂歡,有數據指出,今年雙十一開場52秒,交易額就輕松突破10億,同比提升了近一倍。在2016年,最受消費者青睞的產品,就包括空調。作為空調行業的領頭羊,截至13:00,奧克斯空調銷售額已經突破了3億大關,交出一份漂亮的銷售成績單!


配圖一


  1小時30分創造最佳業績,銷量持續增長


  11月11日00:59,奧克斯空調宣布全平臺銷量破億!1時01分02秒,天貓旗艦店宣布,銷售突破15年全天銷售!僅僅過了不到半個小時,01:30,又一個捷報傳出:奧克斯當前銷量已經超過15年雙十一全天銷量,創下了新的銷售記錄!極速俠、冷暖圓柱柜式空調、變頻圓柱柜式空調等產品,更是登上了電商空調會場的熱銷排行榜,銷量、口碑雙豐收。


  一二級高能效機占據絕對優勢地位


  在奧克斯天貓旗艦店的銷售中,一二級高能效機型的銷售額占全店銷售63%,件數占比54%,遠超行業水平,真正做到了高能效空調的踐行者。


  在京東空調的高能效會場中,奧克斯品牌也一馬當先,占據了TOP1與top2的絕對優勢地位。


配圖二

(備注:以上截圖截止到11月11日下午13:00)


  柜機銷售之王,奧克斯空調稱霸京東


  從電商銷售數據來看,截至目前,奧克斯空調全平臺銷量,較去年增長240%。值得注意的是,今年,柜機成交占比顯著大幅提升,位居京東空調專場銷量第一。這一個個喜人的數據,都在說明,奧克斯空調已經成為眾多買家的首選,在圓柱柜機的銷售結構上,奧克斯表現的非常強勢。


配圖三

(備注:以上截圖截止到11月11日下午13:00)


  作為空調行業的領軍人,奧克斯空調一直銳意創新,在科技和設計上進行突破。快速制冷制熱、空調超低溫啟動制熱,奧克斯一直追求用高品質、公道價,滿足消費者對舒適生活環境的追求,贏得行業內外的一致好評。今年的雙十一優異的銷售成績,就是一個直觀的表現。

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