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歐洲杯葡萄牙奪冠,奧克斯借勢營銷領跑業界

       “冠軍產生了!2016年歐洲杯的冠軍就在這一刻誕生了!”伴隨著解說員和球迷們的歡呼聲,2016年歐洲杯畫上了完美的句號。葡萄牙憑借扎實的功力,一路過關斬成為本屆歐洲杯的冠軍,而在另一端,奧克斯空調歐洲杯競猜大樂透也圓滿收官,超過兩萬人參與了本次競猜游戲,點擊次數更是將近十萬人次。



       據了解,歐洲杯期間,奧克斯空調在微信平臺上發起了歐洲杯競猜大樂透活動,不管是真球迷還是偽球迷,只要想猜球都可以參與游戲。每次參與競猜后,均可獲得轉盤抽獎機會,iWatch、奧克斯空調、自行車、運動手環、運動護腕、明星手辦、足球、檸檬杯等精美大禮等你帶回家。此外,針對競猜相應場次猜對次數多的參與者,奧克斯設立“預言帝大獎”,查詢獲獎信息可關注奧克斯空調官方微信。


       相對于甚囂塵上的宣傳造勢,奧克斯可謂是相對低調,但僅靠微信平臺的這一互動途徑,奧克斯就獲得了極大的關注度。記者從奧克斯空調官微獲得的數據顯示,截止到7月11日3:00,參與競猜人數已高達21000多人。由此得知,在市場競爭日趨激烈的今天,奧克斯空調始終有著一群忠實的粉絲,在背后默默支持著,成為其堅強的后盾。



        隨著“預言帝大獎”的公布,奧克斯空調歐洲杯競猜大樂透也告一段落。通過這一場大樂透競猜游戲,奧克斯無疑在盛夏空調銷售旺季打了一場漂亮的借勢營銷戰, 這不僅為奧克斯帶來了源源不斷的粉絲,也在一定程度上增加了空調的銷售額。


       據行業權威機構產業在線監測數據顯示,奧克斯今年在空調業創造三項新紀錄:電商量額雙雙第一、內銷出貨增長率第一、外銷出貨增長率第一。并在行業一片下跌背景下,成為行業唯一逆勢增長的家電企業,同比增長9.89%。可以說,奧克斯完成空調產業從傳統時代到互聯網時代發展轉型的彎道超車,為奧克斯空調今年沖擊行業前三的注入了強大的動力。

       此外,記者還了解到,歐洲杯精彩大樂透雖然落下帷幕,但對于“營銷之王”奧克斯來說,一切都只是一個新的起點,在接下來的7月底八月初,另一場營銷之戰似乎又要來臨。

      “8月驚艷來襲”,是否又是新一輪營銷戰的正式啟動呢?

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