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中國500最具價值品牌發布 奧克斯空調同比增幅47%

        品牌價值是品牌管理要素中最為核心的部分,也是品牌區別于同類競爭品牌的重要標志,是企業綜合實力的重要表現。


        6月22日,世界品牌實驗室發布2016《中國500最具價值品牌》榜單,奧克斯僅在家電板塊,就獲得了157.42億元的品牌價值,同比增幅47%,與格力、海爾、美的等家電企業共同上榜。


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      打造品牌核心競爭力


       在過去的一年中,奧克斯集團在品牌建設的道路上積極探索:公益方面向浙江大學捐贈4000萬,累計在教育、環保、醫療等方面捐款2.26億元。在履行社會責任的同時,作為民族制造品牌,旗下奧克斯空調22年來,將品質立業、創新研發,以及客戶需求作為最高標準,以為客戶提供優質的產品和良好的服務為己任。持續推動品質升級、產品升級、服務升級、品牌升級。緊緊圍繞市場需求,加快新品研發,布局智能化產品;建立更加穩固的品質保障體系,推進可靠性提升工程;自2013年轉型升級以來,奧克斯累計投入8.5億應用新技術、新材料、新工藝、機器換人,打造精品打下堅實基礎。


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        品牌支撐,奧克斯空調喜獲三項“第一”

 

       “聚焦品質,持續創新”,奧克斯空調完成對“品牌凝聚力、產品競爭力、促銷戰斗力、服務感知力、公益影響力”的全面整合,最終贏得來自對手和消費者的尊重。而品牌價值持續增加的背后,則是公眾對奧克斯空調品牌好感度和認可度的提升,為銷售帶來了直接的利好。據行業權威刊物《產業在線》監測數據表明:奧克斯空調至今保持著三項行業第一:電商量額雙雙第一、內銷出貨增長率第一、外銷出貨增長率第一。今年1~5月期間,奧克斯空調持續領跑,單月和累計出貨增長率始終保持榜首。而就在剛剛結束的6·18大促中,全網銷售額破3億元,并連中三元摘得京東、天貓、蘇寧易購三大電商平臺空調品類銷售名副其實的“三冠王”。

       正是基于奧克斯致力打造世界知名企業的愿景,以及其在企業品牌建設方面取得的成就,才獲得了世界品牌實驗室的持續關注與認可。近年來,奧克斯光在家電板塊的品牌價值就已經展現了其強勁的增長勢頭。


       據悉,世界品牌實驗室作為全球最具權威的五大品牌評估機構之一,已連續十一年編制并發布《中國500最具價值品牌》排行榜。在今年的榜單中,工商銀行、騰訊、華為等企業品牌位列榜單前三強。

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